"We are selling solutions, not hardware".
More and more software is getting integrated into hardware, yesterday's software is today's hardware.
(In the context of the ease of use of Apple computers, the interactivity, etc.) "We will see a trend where more computational power is going to the removal of the barrier between the people and technology and not actually to the crunch of numbers."
"10 years ago I didn't know computers, but for the 5 years old that I met today is different because they are growing with the technology."
"One of the ways that we are approaching the problem of removing the barrier [between people and technology/computers] is trying to look ahead a few years and make some predictions about where the technology will be, hardware and software and how they will be merge together and at the same time very carefully looking at the kinds of high-level tools that our customers are going to need and try to make those two point to the same target"
"We are about 500 people, Apple will do this year between 150 and 200 million in sales, if you divide the sales by number of people you'll probably find the highest sales dollars per employee that anybody has ever heard of, the reason is that we have the most incredible collection of people on the planet, the most incredible collection item [...] why are they there, the reason wasn't the salary, a lot of people came on 50% cut on salary [...] we give competitive salaries now and don't track people on the basis of salary, we track people on the basis of an opportunity to work something out, get something done right, [...] without getting it screwed up, and an opportunity to work with professionals that are as good as you are in other disciplines, what we are going to judge ourselves by at Apple is can you maintain Apple's atmosphere of tremendous creativity and productivity, [...] an environment where we give people enough room [...] if we can maintain that for the next 10 years and beyond, we will be successful and the rest of the stuff will take care if itself".
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Original source publication date: 1980
"Watch vintage Steve Jobs footage on Apple. This is a rare 22 minute presentation given by Steve Jobs on 1980. This video was gifted to Computer History Museum by Regis McKenna and can be found on their online exhibit about Steve Jobs here: https://computerhistory.org/blog/steve-jobs/ "
